TUV Austria Bureau of Inspection & Certification as Business Super Brand Austria 2015-2016
The decision of the well-known institution in this field was based on a multi-stage selection process and the application of worldwide standardized selection criteria. This title clarifies that TUV AUSTRIA is known and highly valued by customers and business partners throughout Austria, ensuring that excellent services are provided.
“We are particularly pleased that we are recognized in such a way by a neutral party because it is not possible to nominate oneself for a Superbrand Austria title. Therefore, brand experts and consumers can only determine a Superbrand Austria.
About the brand rating
Based on all brands registered at the Austrian Patent Office, an initial ranking was given by the credit agency Bisnode D&B and the GfK Market Research Agency, who interviewed Austrian consumers regarding their favourite brands. After this stage, the most renowned brands are conclusively assessed by the Superbrands Brand Council, an independent panel of experts nominated by Superbrands.
About Superbrands International
For exactly 20 years, Superbrands has been rating the best brands in 88 countries worldwide and has therefore become a respected authority in the field of brand distinction. Superbrands are those brands that have built up a perfect image within a given market segment and which provide the public with accurate, or at least perceptible, advantages compared to their competitors. Therefore, the title of Superbrand is accordingly coveted, mainly since the evaluation of brands is carried out everywhere through the application of identical rules. A brand competition cannot take place more objectively than through that of Superbrands.