The decision of the well-known institution in this field was based on a multi-stage selection process and the application of worldwide standardized selection criteria. This title makes it clear that TÜV AUSTRIA is known and highly valued by customers and business partners throughout Austria, ensuring that excellent services are provided.
“We are particularly pleased that we are recognized in such a way by a neutral party, because it is not possible to nominate oneself for a Superbrand Austria title,” said Mag. Walter Schönthaler, Head of Marketing & Communications at the TÜV AUSTRIA Group. A Superbrand Austria can only be determined by brand experts and consumers.
About the brand rating
Based on all brands registered at the Austrian Patent Office, an initial ranking was given by the credit agency Bisnode D&B and the GfK Market Research Agency, who interviewed Austrian consumers regarding their favorite brands. After this stage, the most outstanding brands are conclusively assessed by the Superbrands Brand Council, an independent panel of experts nominated by Superbrands.
About Superbrands International
For exactly 20 years, Superbrands has been rating the best brands in 88 countries around the world, and has therefore become a respected authority in the field of brand distinction. Superbrands are those brands which have built up a very good image within a given market segment, and which provide the public with real, or at least perceptible, advantages compared to their competitors. Therefore, the title of Superbrand is accordingly coveted, especially since the evaluation of brands is carried out everywhere through the application of identical rules. A brand competition cannot take place more objectively than through that of Superbrands.